Rebranding Panache World's visual identity for the modern traveller, exuding understated luxury and timeless appeal for an everlasting, sophisticated journey.
Supercharged used this brand refresh as an opportunity to elevate Panache World into a symbol of understated luxury and sophistication, perfectly aligned with the high-end travel experiences that Panache delivers.
Our primary goal was to move beyond Panache's old branding, which had served them well over the years, and embrace a fresh, modern identity that resonates with today’s modern traveller. We wanted to create a brand aesthetic that showcases quiet luxury, avoiding flashy and trendy elements.
Our focus was to craft a brand that combines luxury and refinement in a way that is both timeless and contemporary, ensuring that Panache remains a leader in luxury travel - one with a sense of exclusivity and elegance that appeals to high-end travellers seeking sophisticated and discreet luxury experiences.
Upon launching, their new brand launch video hit 200k+ views in the first week.
Since its launch, this refined brand identity has elevated Panache World into a hallmark of understated luxury, positioning them firmly at the forefront of high-end travel. By moving beyond their previous look, Panache has embraced a fresh, modern aesthetic that resonates with today’s discerning traveller, blending timeless sophistication with contemporary elegance. The new visual language underscores their commitment to exclusive, discreet experiences, ensuring Panache remains a top choice for those seeking luxury with subtle flair.
This project meant a lot to us at Panache World as we approach our 25th year is business and from the onset we had a good feel about working with Supercharged. The end result is for all to see!
Sanjar Imam
Founder, Panache World
