Supercharged delivered a Minimum Viable Brand for DataSays: logo design, brand positioning, colour palette, typography, and a complete brand deck in one week.
DataSays is a chat-based business intelligence platform that lets non-technical leaders get insights from their data through a single prompt. No analyst required.
Pranjalya came to Supercharged needing more than a logo. He needed a brand that could hold its own in a space where every competitor looks like it was designed by the engineering team. This was also the first pilot of our Minimum Viable Brand sprint: a lean, one-week brand identity package built for early-stage founders who need real brand infrastructure without the full kit price tag.
We started with a two-hour brand workshop to extract positioning, personality, values, and visual direction. That session became the blueprint for everything. Within one week we delivered a complete brand deck covering vision, mission, four core values, brand voice, colour palette with usage guidelines, typography, and a custom geometric logo.
The logo was the standout. Built from chat bubble shapes arranged as a geometric mark, it reads as both a D and an S, with every element funneling toward a central convergence point. Mathematically aligned down to the line weights. Simplicity rating from the client: 10 out of 10.
A brand that looks nothing like the standard data analytics playbook, which was exactly the point. The client had already referred the service to others before the final review call ended.
For Supercharged, DataSays was proof the Minimum Viable Brand works: one workshop, one focused production day, a complete deliverable on time, and a founder who walked away with a brand identity that will carry him through his first two years of growth.
I love it. This is great work! The team has a great ability to truly understand a vision and translate it into a clear, professional look and feel. Thanks to them, I was able to refine my company's brand quickly and thoroughly. Highly recommend for early-stage founders who want a premium service.
Pranjalya Shukla
Founder
