We built the full brand identity for Elan Global Wealth, an NRI wealth management firm including a custom logo, brand deck, and lean AI-generated website.
Elan is a wealth management firm built for the NRI (Non-Resident Indian) professional: someone who has moved abroad, built a global life, and still holds deep financial ties to India. The firm's name says it all. Elan comes from a French word meaning ready to break through, and that energy informs everything about how the brand shows up.
The Elan team came to Supercharged with a clear vision and a tight timeline. They wanted a brand that held two things in tension: the trust and permanence of old-school private wealth institutions, and the clean, modern confidence of a firm built for the next generation of global investors.
We started with the brand design sprint, delivering a full brand identity: colour palette, typography, personality and voice, vision, mission, values, and a brand system ready to be shared with investors and early clients. The palette landed on ink blue, ivory, and charcoal, with a metallic bronze accent nodding to Indian heritage. Instrument typography paired a strong serif and sans-serif from the same family to give the brand both authority and warmth.
Then came the logo. The founder had a concept in mind: a rearing horse with a crown. The horse capturing the energy of the name Elan, ready to break through. The crown bridging Indian tradition with global wealth. We developed a flat, digitally scalable version of that icon, ensuring every detail from the posture of the horse to the style of the crown carried intentional meaning, historically and symbolically considered.
Finally, we designed and built the website using an AI-powered, vibe-coded build. A single-page layout with nine focused sections, a contact call-to-action, and full alignment with the brand guidelines. Fast to ship, clean to present, and ready to evolve.
Elan launched with a brand that can walk into a room and be taken seriously before the founder says a word. The identity strikes the balance the client wanted: discreet but distinct, modern but rooted, approachable but clearly built for a high-trust, high-stakes audience.
The custom logo, the brand deck, the lean one-page website, all of it was built to give Jaskrit one thing: a professional presence he could share with confidence while the business finds its footing and grows into the full vision.
For Supercharged, this project was also a first: our debut AI-vibe-coded website build, proving that the process we use for brand identity can plug directly into next-generation development tools for a faster, tighter, more integrated launch experience.
